To talk about Naef’s graphic image we first have to talk about its ice creams and sorbets.
One of the most important characteristics is texture, the softness of Naef ice creams is now represented with friendly and fluid strokes, encapsulated in a circle as the ice cream ball and flavor. This gives a very important iconic power.
For this new Naef brand we look for a typeface that had a certain relationship with the restaurant’s logo, but at the same time, giving its own personality. The brand still maintaining a light classic touch thanks to the custom designed script typography, with some tupe ornaments giving visual fluidity but also that classic touch of something well done, with wisdom.
The brand becomes a mix of concepts that ends up with a lot of personality, kindness, dynamism and the ability to adapt to different environments.
- Kind (smooth and fluid strokes)
- Flavorful (colorful and fun)
- Great iconic power
- Originality from autor (script logotype))
...Our new packaging based in a really simple concept, but not boring, something that helps you to find easily the ice cream you are looking for.
We kept the recycled bamboo packaging, it is our grain of sand, our way of remaining faithful to our ideals, and to highlight its natural color, we decided that the image would be in a soft, discreet white color, which we assure you will easily find on the shelves or in the refrigerators. To recognize the flavor you are looking for, we added a small label with the name of and the Naef logo in the color related. Now it is much easier to find your favorite ice cream or sorbet in your refrigerator, and ours.
Chromatically, Naef’s new identity cannot be enclosed as a whole, with a great variety of flavors and its catalog continually growing, Naef’s colors must be varied and in accordance with the flavor of the ice cream in turn. So you can expect to see the brand in a great variety of colors.
1 Fast flavor identification
2 Happy ambient
3Flavors than fits your personality
We are very excited to share with everyone our new 2025 Ice Cream and Sorbet Catalog. A catalog that showcases our ice cream selection for this year, easy to navigate and with a slight interactive touch to help you quickly get to our online catalog and reserve your favorite ice cream for you to come and pick up later.
